4 Things From Semalt About SEO All Entrepreneurs Have To Know
People looking to have an extra source of income should look no further as the internet serves as the most reliable place to earn real money. It fully applies to all kinds of organizations and businesses. The increased importance of having some digital presence continues to depict itself each day.
It may seem hard for understanding, but it is where SEO comes in. Many people may think they know about it, but there are several basic facts that people tend to overlook. In this article, Oliver King, the Semalt Customer Success Manager, discusses in simple language four basics of SEO, which undoubtedly affect any businesses.
On-site optimization
In fact, not many people know what an SEO is or what it does for the site. On-site optimization is the process of ensuring that the website is perceived well by with both the visitors and the search engines. To achieve this, the owner must do the following: include relevant keywords, phrases, and tags to all the pages on the site. All of the elements mentioned help Google and other search engines rank the site. Google needs to know the subject matter of a site before it categorizes it on the SERP.
Off-site optimization
This method helps to rank the website high by relying on external methods. Compared to the on-site optimization, it is not a process under the direct influence of the site owner. Google ranks the site through these external sources by taking into consideration the authority of the source. If a site has a high authority on Google SERP, then their algorithm considers the content it links to on the current site as a high authority and rank it among the top. Large platforms and favorite blogs should be a target for marketers looking to grow.
White-hat SEO
There are several ways through which a site can attract traffic. White hat tactics include several different, but legal ways which drive traffic to the site to rank high in the search engines. Most of the traffic acquired using this method comes from human users. A few of the methods falling into this category are back linking, keyword analysis, and link building. They all help to increase the site's popularity by promoting high-quality content.
Black-hat SEO
In contrast to white-hat SEO, black-hat uses illegal ways to gain traffic to rank high on search engines. In fact, it is a complete violation of Google's policies and is liable to penalties. Some of the methods here include keyword stuffing, doorway pages, page swapping, backlinks using fake pages, etc. Marketers are not advised to use this SEO type for whatsoever reason to grow their online business.
How the techniques impact on business?
- Both on-site and off-site optimization should be present on the website. Failure to do this is an indication that one does not wish Google to recognize the site which affects site traffic.
- Black-hat SEO work fast, but only for a short period. There is no doubt that Google will penalize such site.
- White-hat SEO takes longer to get the desired results, but they are permanent. Google leaves the site alone as it abides the rules and regulations set.
- Black hat techniques are cheaper but not worth it in the end. White hat methods, on the other hand, are expensive but provide long-term financial benefit.
- Visibility determines the online traffic of a site. Popularity and ranking determine this visibility. The manner in which one uses SEO influences their popularity.